Scandinavian fashion brand
Full storefront redesign & ongoing frontend ownership
A leading Scandinavian fashion brand was preparing for a full storefront redesign – modernising their digital presence while maintaining performance and brand consistency across multiple markets.
Joined the project at the earliest stage, participating in design reviews, technical planning and task distribution. After a successful redesign launch, continued as the sole front-end engineer – delivering CRO initiatives, WCAG 2.1 AA accessibility compliance and ongoing performance optimisations across all markets.